Red Bull is recognized around the world as more than just a brand, but rather an attitude-driven lifestyle that exists in our culture. In a collaborative effort with Okami Creative Solutions, we were charged to visually communicate that idea across multiple projects.

Red Bull Curates is an ectlectic nightlife series that creates unique popup experiences around the world. “Hi Tea Hiphop” was Red Bull’s Official Life Is Beautiful After Party at the Zappos Headquarters. This closing event featured Method Man as the headliner with supporting performances by Blimes Brixton & Gifted Gab (B.A.G.), L.A. Leaker, DJ 88, and Roswell Universe. This popup featured remarkable one of kind art work, fashion, food , and live music + installation entertainment.